YARA’s MiCROP Fertilizer Wins Praise in Kahama

YARA Tanzania, the leading manufacturer and supplier of fertilizer in the country has won praise for launching  a new product dubbed ‘MiCROP’ in Shinyanga Region to help maize and rice smallholders increase production.

Launching the new product  in Kahama recently  and witnessed by the  government officials, farmers , distributors and members of  press, the  Chairman of Kahama Co-operative Union (KACU), Mr Emmanuel Cherehani commended  YARA Tanzania for coming up with new product designed to help farmers get more yields.

“This new product has come at the right time and we request you (YARA Tanzania) to also consider producing similar product for cotton growers. I am very much convinced that maize and rice farmers will fully utilize the new product,” he said.

Mr Cherahani said  KACU will continue to work closely with YARA Tanzania for benefits of its members and farmers in Shinyanga Region.

“Let me take this opportunity to call on maize and rice farmers in Shinyanga and elsewhere to rush for MiCROP to double their  crops production. YARA has come up with new product to better their lives,” he said.

Earlier, Firm’s Commercial Manager, Mr Philipo Mwakipesile said the product meant a lot  in helping smallholder farmers get more yield.

Mr Mwakipesile said the new blended fertilizer which targets small scale farmers has Zinc and Sulphur Micronutrients are blended  by the firm locally to meet the growing demand of the product for farmers.

“We are proud of MiCROP fertilizer since the product stands a better in stimulating maize and rice yields. Small growers will benefit a lot for using MiCROP as their incomes will improve and double food production,” he said.

According to Mr. Mwakipesile, the fertilizer which is blended locally at the YARA plant in Dar es Salaam has won confidence of farmers since was officially launched in the country. The firm has also launched in new product in the regions of  Kigoma, Songwe, Iringa, Kilimanjaro and Shinyanga.

“This is in line with the government’s initiative of promoting and building an industrial economy by 2025. We (YARA Tanzania) are behind  the move  as this time round we are producing it right here,” he said.

He called on farmers to take advantage of MiCROP for  better yields adding that it will be distributed countrywide to enable them benefit from the new product.

During the event ,  YARA Tanzania team handed  over the fertilizer  to their   distributors and showcased the sample of the product.

The firm is the leading crop nutrition company in Africa and millions of farmers have undergone training on better and sustainable farming techniques that have a greater and profitable yield for farmers.

YARA manufactures high quality fertilizer that is available all over the continent at any time and works in partnership with farmers’ institutions, community based organizations, Non-Governmental Organizations in offering education and nutritional solutions so as to improve their livelihoods.